Business-ready B2B Marketing Advice

How to survive #mobilegeddon


Remember in April when Google released its latest algorithm change and with that a mobile update? Suddenly mobile-friendly sites became Google's BFFs. Since then it has become mighty clear that you need to optimise your site for tablets, smartphones and other portable devices your customers might be searching on, or else Google will penalise you. As a marketer, you know your website design and its functionality are not only key to your marketing but also the key to beating the competition.

Even though it's been a few months since the update has been released, you might still feel a little lost as to what to do with your website. In a recent blog post, HubSpot’s Dan Slagen compiled 16 of the Best Examples of Mobile-Friendly Website Design to get your creative juices flowing.

Topics: mobile marketing mobile technology Google algorithm changes #mobilegeddon

Design Time! Top Tools to Enhance your B2B Marketing Creativity

You’re a marketer, not a designer, so your strengths are strategy, facing clients and staying on top of your campaigns' KPIs. Design and creativity are usually pushed to the bottom of your list of things to do. But you know that good marketing is far more than just following a plan, it’s just as much about pleasing the eye and drawing in your targets with great graphics. Sadly, you just don’t have the time or the right tools to make the most of your content, so you leave it to the design team and hope for the best. Luckily, Kevin Beaudry offers help for time-strapped marketers with his fantastic article, 7 Awesome Design Resources to Add to Your Arsenal.

Topics: b2b marketing content creation creativity

7 Must-have Tools for Mastering your Inbound Marketing's Social

There are so many techniques and approaches in today's Inbound Marketing, it's no wonder marketing managers struggle to stay up-to-date. But if you are using outdated techniques, chances are you are falling behind in your social media efforts.

In order to make your life easier, we have compiled a list of 7 helpful social media tools which, when used in conjunction with a solid Inbound Marketing methodology, can not only boost your social but your ROI.

Topics: social media social media strategy social media marketing

Why training is essential even if you have a marketing degree

We all remember when we were in maths class learning algebra and wondering when it would ever be applicable to real life. Let’s face it; whether you grew up to be a mathematician, it hasn’t benefited your life whatsoever. Why is it that much of what we learned at school doesn’t apply today, when there are so many other practical life lessons that didn’t make an appearance in the syllabus? I know I would have benefited from learning how to do my tax, or how to prepare for a job interview, for instance.

Topics: Inbound Marketing content marketing b2b digital marketing

Improve your B2B Marketing by Defining your KPIs properly

How is your marketing performing? Not many marketers are actually able to answer this truthfully, not because they don’t want to, but because they lack the right data, facts and Key Performance Indicators (KPIs) to measure against. KPIs are vital to any business in order to analyse what is and what isn’t working. But how do you find out what your KPIs should be? In a recent article on the HubSpot blog, Jesse Mawhinney discusses How to Choose the Right KPIs for Your Business.

Topics: b2b marketing marketing KPIs