Business-ready B2B Marketing Advice

5 skills to look for in your next B2B marketing hire

The rise of the internet and mobile has led to significant changes in the marketing world. In this new era, the marketing department now requires an evolved set of skills, often rooted in technology, to take advantage of this transformation. We’ve blogged previously about what to look for in a marketing employee, citing the DARC criteria (digital, analytical, reach, content). But while this is a useful guide for determining the qualities of the person you should have in your marketing team, it doesn’t offer much in the way of skills. So, let’s get down to the specifics. Here’s a list of skills that B2B marketers – and marketing departments – need to posses in order to thrive now and in the future.

Topics: b2b marketing b2b marketing skills key b2b marketing skills digital marketing b2b digital marketing B2B marketer

Why training is essential even if you have a marketing degree

We all remember when we were in maths class learning algebra and wondering when it would ever be applicable to real life. Let’s face it; whether you grew up to be a mathematician, it hasn’t benefited your life whatsoever. Why is it that much of what we learned at school doesn’t apply today, when there are so many other practical life lessons that didn’t make an appearance in the syllabus? I know I would have benefited from learning how to do my tax, or how to prepare for a job interview, for instance.

Topics: Inbound Marketing content marketing b2b digital marketing