Business-ready B2B Marketing Advice

Infographic: A marketer's guide to repurposing content

Content is king, as they say. The problem with content, though, is that it’s time consuming to create. At the very least, you should be blogging once a week, and then on top of that you’ve got social posting and core content pieces to think about. And it’s not like you can skimp on the quality either. For your strategy to be effective, the content you produce needs to be well researched and well written. There is however a sneaky way of getting more out of your existing content, and that’s by repurposing it. 

Topics: content marketing content creation

Why you're not seeing results from your Content Marketing

So you’ve jumped on the Content Marketing bandwagon – you weave your wordy magic, publish a blog post once a week and share it on social media networks. You’re doing everything right, but your efforts aren’t being rewarded. Are you sure your content is actually resonating with your desired audience? Creating content that is relevant is critical, but what many marketers don’t realise is that it comes down to more than having a way with words – it’s a science. If you haven’t got the mechanics right to begin with, it’s very likely that your messaging is off the mark.

Topics: content marketing content strategy content creation

How to boost your content marketing's success

 

Being an inbound marketer isn't always as exciting and creative as you'd like it to be. You're always under a lot of pressure to get your marketing and especially your content to perform. With analytical tools being widely available now, your efforts are constantly under a microscope so you NEED to be doing well – you need your content to excel. But what can you do to improve your content? A recent article by Neil Patel offers 7 Surefire Ways to Get More Impact From Your Content Marketing. Have a read of three tips here:  

Topics: Inbound Marketing content marketing marketers content creation

Design Time! Top Tools to Enhance your B2B Marketing Creativity

You’re a marketer, not a designer, so your strengths are strategy, facing clients and staying on top of your campaigns' KPIs. Design and creativity are usually pushed to the bottom of your list of things to do. But you know that good marketing is far more than just following a plan, it’s just as much about pleasing the eye and drawing in your targets with great graphics. Sadly, you just don’t have the time or the right tools to make the most of your content, so you leave it to the design team and hope for the best. Luckily, Kevin Beaudry offers help for time-strapped marketers with his fantastic article, 7 Awesome Design Resources to Add to Your Arsenal.

Topics: b2b marketing content creation creativity