Business-ready B2B Marketing Advice

How to convince your boss that Inbound Marketing training is a good investment

You are keen for a change, and have found an Inbound Marketing course that will take you and your team to the next level, and by association improve the business. You are all in and want nothing more than to learn these new inbound skills ASAP and start implementing them in the organisation. But there is just one problem – in fact, one ginormous hurdle – you have to get permission from your boss.

Topics: Inbound Marketing Inbound Marketing Training

Seduce your prospects with these unusual Calls-to-Action

When you create a call-to-action (CTA) you want your prospects to click. In an ideal world your CTA would be so irresistable that your leads just can't help themeselves but hit that "action" button with force. But how do you create such a CTA, and more importantly, what does a truly seductive CTA look like? In her recent story on the Content Marketing Institute blog, Julie Wingerter has compliled a list of interactive CTAs every B2B marketer should draw some inspiration from. Here are our two favourites:

Topics: Inbound Marketing b2b marketing CTAs you must try Inbound Marketing tips

How to boost your content marketing's success

 

Being an inbound marketer isn't always as exciting and creative as you'd like it to be. You're always under a lot of pressure to get your marketing and especially your content to perform. With analytical tools being widely available now, your efforts are constantly under a microscope so you NEED to be doing well – you need your content to excel. But what can you do to improve your content? A recent article by Neil Patel offers 7 Surefire Ways to Get More Impact From Your Content Marketing. Have a read of three tips here:  

Topics: Inbound Marketing content marketing marketers content creation

25 grammar mistakes that make your content go from great to gruesome

Content marketing, as the name suggests, relies heavily on content production, and so does Inbound Marketing. So, as an inbound marketer, it is rather important to ensure your spelling and grammar are on point. As the Managing Editor here at BeInbound, I come across a lot of grammar and spelling errors, some more common than others, and while writing and editing comes natural to me, I understand that this isn't the case for everyone. Luckily, HubSpot have compiled a list of 25 grammar mistakes that everyone needs to stop making, so I don't have to write a ranty blog post myself. Go ahead, read, learn and polish your grammar!

Topics: Inbound Marketing blogging Inbound writing

7 Web Design Trends You Can't Avoid

Good website design is pivotal to your success as an inbound marketer and while you might not be a master coder or even at all responsible for your website's design, you still need to be able to judge what good looks like. You need to know what the future of website design holds in order to make the best decisions for your business as well as your clients. In her recent medium.com article, Jowita Ziobro, elaborates on seven unavoidable web design trends you might want to consider for your next facelift.  

Topics: Inbound Marketing website redesign website desgin

Are Inbound Marketing and Digital PR one and the same?

You’re an Inbound Marketer and as such you clearly draw a line between yourself and the press-junket planning, journo-calling ladies that run the PR agency around the corner. But it’s undeniable that with the shift towards digital, the borders between the various sections of marketing such as outbound, inbound, PR and sometimes even sales have become blurred. Think about it, as part of your content strategy, you probably encourage guest blogging and posting for larger publications, you have probably even thought about writing press releases, and events to promote your brands come in handy. So it's only natural to wonder, how much PR do you actually do, and is it a good move? In her recent article for Business to Community, Sarah Greesonbach discusses the difference between digital PR and Inbound Marketing and outlines which one is better for your business.

Topics: Inbound Marketing PR Inbound Marketing strategy

Why training is essential even if you have a marketing degree

We all remember when we were in maths class learning algebra and wondering when it would ever be applicable to real life. Let’s face it; whether you grew up to be a mathematician, it hasn’t benefited your life whatsoever. Why is it that much of what we learned at school doesn’t apply today, when there are so many other practical life lessons that didn’t make an appearance in the syllabus? I know I would have benefited from learning how to do my tax, or how to prepare for a job interview, for instance.

Topics: Inbound Marketing content marketing b2b digital marketing

Build an effective Inbound Marketing Strategy in Less than a Day

You’re ready to embark on your Inbound Marketing journey. You’ve identified the right team members to support your new strategy and they are thrilled to get going. The only issue: you don’t know where to start and how long it’ll take you. Thankfully, HubSpot’s Spencer Powell has a few handy tips for you, which he outlines in his blog post titled How to Build an Inbound Marketing Strategy in 24 Hours.

Topics: Inbound Marketing marketing strategy

Infographic: Comparing Inbound Marketing with Courtship

Relationships between brands and their prospects isn't much different from real life dating. People want to do business with people, so the way businesses build trust with them should be the same process as any other relationship. 

Topics: Inbound Marketing lead generation b2b marketing b2b lead generation lead nurturing