Business-ready B2B Marketing Advice

How to growth hack your Inbound Marketing strategy

As Inbound Marketing strategies become more widely adopted, it’s getting harder for businesses to gain a competitive edge. The pressure is on for marketers, who are struggling to live up to business leaders’ demands for more traffic, leads and engagement. So, how can you compete in an overcrowded marketplace? Enter growth hacking – an innovative and low cost way of optimising your inbound strategy. A recent Entrepreneur article lists six ‘growth hacks’ any business can employ, start up or otherwise. Here are the first three:

Topics: lead generation lead conversion marketing strategy

Infographic: Comparing Inbound Marketing with Courtship

Relationships between brands and their prospects isn't much different from real life dating. People want to do business with people, so the way businesses build trust with them should be the same process as any other relationship. 

Topics: Inbound Marketing lead generation b2b marketing b2b lead generation lead nurturing

Infographic: How Social Media Management can Improve your Lead Generation

B2B marketers are always fighting against the clock, and squeeze out every last minute they have to optimise, improve and develop their marketing. This can often mean that those 'wish I could' jobs, like kick-starting your social media strategy, get pushed further and further towards the bottom of their endless to-do list.  This means that making effective and efficient management plans to execute your social media strategy is uberly important.

Topics: lead generation social media