Business-ready B2B Marketing Advice

9 Ways to Make the Most of Your Facebook Business Page

Just five or six years ago, Facebook was no more than a platform where people exchanged messages on each other’s walls and posted photos of shared experiences. But in the past couple of years, the rules of the game have changed as Facebook has integrated itself into seemingly every page on the internet. We can use our login details on many websites instead of creating a new account, and Facebook is quickly becoming a secondary search engine.

Topics: HubSpot Tips marketers build awareness social media social media strategy apps branding,

Can you go to jail for what you post on your business Social Media account?

I had the pleasure of attending the recent SWARM Conference in Sydney – focusing on the role of digital community managers and their potential to create value in their arena. Though overall it was an exciting and interactive conference where lots of extremely useful information was exchanged, there was one talk that absolutely terrified me. It discussed the one thing that all social media marketers fear – the legal implications of posting – and asked the question, ‘can you really go to jail for what you post on social media?’.

Topics: social media

5 social media fails to avoid when posting on your business accounts

In Australia there are over 14 million folks on Facebook and nearly 3 million active Aussie users on Twitter, meaning that as a nation we are pretty social media savvy. It is fair to say that the majority of us have mastered the art of social on a personal level – but what about business? Posting as an organisation is vastly different to tweeting and gramming on your own account, but also suspiciously similar. You need to keep that chatty, charismatic charm that you do oh-so-well with your own social, but there are some definite no-go's when it comes to professional posting. To make sure you don't stumble into some serious sh*t with your social we have pulled together the top 5 worst things you can do on your b2b social media accounts. 

Topics: social media

7 Must-have Tools for Mastering your Inbound Marketing's Social

There are so many techniques and approaches in today's Inbound Marketing, it's no wonder marketing managers struggle to stay up-to-date. But if you are using outdated techniques, chances are you are falling behind in your social media efforts.

In order to make your life easier, we have compiled a list of 7 helpful social media tools which, when used in conjunction with a solid Inbound Marketing methodology, can not only boost your social but your ROI.

Topics: social media social media strategy social media marketing

Infographic: How Social Media Management can Improve your Lead Generation

B2B marketers are always fighting against the clock, and squeeze out every last minute they have to optimise, improve and develop their marketing. This can often mean that those 'wish I could' jobs, like kick-starting your social media strategy, get pushed further and further towards the bottom of their endless to-do list.  This means that making effective and efficient management plans to execute your social media strategy is uberly important.

Topics: lead generation social media