Build a winning content marketing strategy, and walk away with a solid set of tactics and a plan for your business:

BeInbound’s 1-day master class teaches you the essential skills every B2B marketer needs to know about content marketing. It teaches you how to develop your underlying positioning and messaging that will resonate with your buyer personas across the full buyer’s journey. It will show you how to select and develop effective content for each purchasing stage for both marketing and sales. During the course you’ll learn the best techniques to distribute your content across earned, owned and paid channels. We’ll show you how to analyse and measure the success of your content campaigns. We’ll discuss managing the day-to-day practicalities of running an effective content campaign and the common pitfalls to avoid.

  • Understand the new environment for buyers and how you as marketers must respond
  • Learn how to build powerful, effective buyer personas, positioning and messaging that are effective in the digital age
  • Build effective channels of content distribution
  • Walk away with a winning content marketing strategy tailored to your business
  • Develop straightforward, effective analyisis tactics so you can measure the sucess of your new content



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