There are so many techniques and approaches in today's Inbound Marketing, it's no wonder marketing managers struggle to stay up-to-date. But if you are using outdated techniques, chances are you are falling behind in your social media efforts.
In order to make your life easier, we have compiled a list of 7 helpful social media tools which, when used in conjunction with a solid Inbound Marketing methodology, can not only boost your social but your ROI.
Hootsuite allows you to manage your social media and all your accounts through a well-designed dashboard. Schedule your messages weeks or months in advance and free up time to work on other pressing tasks. The streaming section of Hootsuite allows you to see who is sharing your content and helps you keep track of your all-star followers in one spot. Don’t forget to show them some love by engaging and sharing content that interests them.
Depending on the size and budget of your business, Hootsuite offers different plans and pricing options, it even lets you add a few social profiles for free for personal use. So go ahead and give it a go!
Oktopost is to B2B what Hootsuite is to B2C. Oktopost lets you schedule your social messages in advance, manages your social marketing and provides you with the data you need to analyse your success, and that's not even half of what the platform can do for you. It also integrates with most other B2B marketing tools, allowing you to measure your social media efforts on a granular level.
If you're looking to build your blog content, build landing pages, schedule social media, track URLs, utlise SEO, or investigate marketing analytics, then look no further. HubSpot offers all the tools to grow your business in one spot, with the added capability to test and measure your efforts.
HubSpot is great for small and large businesses. It's so easy to use, you'll be kicking yourself for not signing up sooner.
Buffer offers a basic version for free but this limits the number of messages you can queue. They also have a professional plan for $10/month that unlocks a wide range of features.
The ability to share interesting and thought-provoking content is essential in today’s “content is king” world. But, how do you get people to remember where the content came from? Snip.ly!
The Snip.ly extension essentially places a call-to-action (CTA) on all of your curated content, directing traffic back to your site. Using the Snip.ly extension in the top right-hand corner of your screen couldn't be easier and it's guaranteed to increase clicks and conversions, and subsequently lower your bounce rate.
Snip.ly's analytics function can even show you the movements of all your social visitors. The dashboard portion of Snip.ly is truly great. You can see when leads and conversions are created for your business, in real-time.
Let's face it… automation is a complete lifesaver. As I mentioned earlier, using these tools in conjunction with one another is imperative. Zapier, for example, is essential for those using Snip.ly and HubSpot, because it will take all of your information and automate it into HubSpot.
Zapier allows you to unlock the power of your apps by moving their data across, it even lets you automate the process. If you're using multiple web apps, this tool is for you.
An easy-to-use tool that shows all brand mentions (positive, neutral or negative), tracks keywords, shows your top users and identifies the best sources. The best part is the ability to search and track your business and your products against your competitors.
Armed with these 7 tools, or even just a few of them, you're ready to master the social aspect of your Inbound Marketing. If you want to find out more about how to transform your B2B marketing from good to great – and more tips on social media success – download our free ebook by clicking below.