Train: Transition: Transform: The first marketing training courses focusing wholly on inbound marketing
First things first. What exactly is digital disruption? How does it affect you? How has it changed the way your customers think and buy? What’s all the fuss about, do your B2B marketing tactics really need to change?
We’ll give you the underlying facts and figures about the fundamental once in a generation shift that’s underway in B2B marketing.
How to have a proper conversation with your buyers
Buyers are more empowered, educated and informed than ever before and they have powerful research tools at their fingertips. Building awareness of your firm and its offerings means you must rethink how you attract and engage with your buyers. Walk a mile or two in your buyers’ shoes.
Learn how to build powerful, effective buyer personas, positioning and messaging for the inbound, digital age.
Then Learn Your Maths!
We know, we know you're a marketer not a mathematician! But you need to know exactly how much marketing you need to do to hit your business’ goals. How many website visitors? How many contacts & leads? What about qualified leads for sales? How many deals do sales need if your firm is going to hit its revenue goals? If you want to succeed you need to know the velocity of your B2B marketing!
Make your content stand out from the crowd.
Spending a ton of time and money on content and just not getting the results you hoped for? Content marketing is practiced by over 85% of all B2B marketers, so standing out over the content cacophony is vital for every B2B marketer. And it doesn’t stop after you’ve successfully attracted your buyer. How do you deepen the relationship and build the trust required to land a precious meeting for your sales team?
Learn how to build a winning content marketing strategy & a solid detailed plan tailored to your business.
Work out your paid, earned and owned channels
With the rise of social media and paid search there are an array of additional channels to reach and attract potential buyers. But your budget isn’t infinite. You must select, build and measure the most effective options across owned, earned and paid channels.
We’ll show you how to select the right balance of channels and how to use social media for lead generation.
Deepening your relationship with your website visitors
OK, so you’ve aced the top of the funnel and your website traffic is through the roof! How do you ensure your hard-won visitors stick around and convert into interested and engaged contacts? How do you build winning landing pages? How do you gather data on your visitors without scaring them off? How do you deepen the initial engagement into something more enduring?
Learn best practices for acing the conversion zone!
Building trust with your leads
Nurturing your fledgling leads into genuine qualified prospects for your sales team is central to becoming a successful B2B marketer. But building an effective "middle of funnel" is also time consuming and can be very expensive. Building drip campaigns or workflows using personalisation allows you to deliver the best, most relevant information to your buyers.
We’ll show you how to personalise your buyers' experience & build trust
Understanding your marketing data
Many B2B marketers aren’t natural data geeks. That’s a shame as digital, online, inbound marketing gives marketers unprecedented access to vast amounts of glorious, juicy, beautiful data! With some clear structured thinking about what data to collect and analyse, you can dramatically improve results and drive down your cost of customer acquisition.
At Autodesk we needed help educating our channel partners on our shift to inbound, content centric marketing to ensure we got maximum traction. BeInbound took us through the core underlying thinking and structure required around buyer personas and content strategy as well as some great insights in how to use social media to influence your target audience.
The team came away with some powerful concepts and useful tools we could apply to our everyday business. I'd thoroughly recommend the training.
Deborah M, ANZ Channel Marketing Manager, Autodesk