About 50% of each module is delivered face-to-face in an interactive classroom style (with the other 50% in workshop style). Get access to some of the latest thinking, key concepts and best practices in B2B marketing, delivered by a seasoned B2B marketing professional. See how you and your firm measure up.
Our experience tells us that putting “the chalk” into practice via interactive workshops, real life examples and discussions with your fellow delegates really cements many of the key concepts. Sharing experiences with other delegates provides you with a rich seam of ideas to mine and implement back at the office.
Each module and core concept is underpinned by a template that structures “the chalk” and “the talk.” Using information from your own organisation you'll customise the template for use day-to-day in your business.
The templates are designed to work together to form a holistic inbound digital marketing plan for your business.