Business-ready B2B Marketing Advice

Marketing is increasingly being recognised as a strategic board-level function within organisations, and the pressure is on CMOs to prove its value to the business. Assessing the impact of marketing strategies on business performance is now an essential skill, and today’s marketing managers need to be familiar with the metrics that are responsible for commercial success. There are 12 in total, which Robert Brunning explains in a two part series on the University of Sydney Marketing Matters blog. The first six are listed below:

Late last year CMO Magazine launched its inaugural CMO50 list, recognising Australia’s 50 most innovative and effective marketing leaders making a clear business impact within their organisations. The 9-strong judging panel consisted of respected figures from different parts of the industry, including ADMA CEO Jodie Sangster, former Qantas CMO Tim McColl-Jones, and BeInbound’s own Chris Fell.