Business-ready B2B Marketing Advice

Content is king, as they say. The problem with content, though, is that it’s time consuming to create. At the very least, you should be blogging once a week, and then on top of that you’ve got social posting and core content pieces to think about. And it’s not like you can skimp on the quality either. For your strategy to be effective, the content you produce needs to be well researched and well written. There is however a sneaky way of getting more out of your existing content, and that’s by repurposing it. 

So you’ve jumped on the Content Marketing bandwagon – you weave your wordy magic, publish a blog post once a week and share it on social media networks. You’re doing everything right, but your efforts aren’t being rewarded. Are you sure your content is actually resonating with your desired audience? Creating content that is relevant is critical, but what many marketers don’t realise is that it comes down to more than having a way with words – it’s a science. If you haven’t got the mechanics right to begin with, it’s very likely that your messaging is off the mark.

Being an inbound marketer isn't always as exciting and creative as you'd like it to be. You're always under a lot of pressure to get your marketing and especially your content to perform. With analytical tools being widely available now, your efforts are constantly under a microscope so you NEED to be doing well – you need your content to excel. But what can you do to improve your content? A recent article by Neil Patel offers 7 Surefire Ways to Get More Impact From Your Content Marketing. Have a read of three tips here:  

Content marketing, as the name suggests, relies heavily on content production, and so does Inbound Marketing. So, as an inbound marketer, it is rather important to ensure your spelling and grammar are on point. As the Managing Editor here at BeInbound, I come across a lot of grammar and spelling errors, some more common than others, and while writing and editing comes natural to me, I understand that this isn't the case for everyone. Luckily, HubSpot have compiled a list of 25 grammar mistakes that everyone needs to stop making, so I don't have to write a ranty blog post myself. Go ahead, read, learn and polish your grammar!

You’re a marketer, not a designer, so your strengths are strategy, facing clients and staying on top of your campaigns' KPIs. Design and creativity are usually pushed to the bottom of your list of things to do. But you know that good marketing is far more than just following a plan, it’s just as much about pleasing the eye and drawing in your targets with great graphics. Sadly, you just don’t have the time or the right tools to make the most of your content, so you leave it to the design team and hope for the best. Luckily, Kevin Beaudry offers help for time-strapped marketers with his fantastic article, 7 Awesome Design Resources to Add to Your Arsenal.

We all remember when we were in maths class learning algebra and wondering when it would ever be applicable to real life. Let’s face it; whether you grew up to be a mathematician, it hasn’t benefited your life whatsoever. Why is it that much of what we learned at school doesn’t apply today, when there are so many other practical life lessons that didn’t make an appearance in the syllabus? I know I would have benefited from learning how to do my tax, or how to prepare for a job interview, for instance.

We all want to be googleable, our business to rank high up that search engine page and to ultimately become a brand that people recognise, remember and return to. One way that companies are doing this now is through the wonder that is content marketing.

Blogging regularly is one of the hardest aspects of Inbound Marketing. It takes a lot of planning and organisation, but even then it can drop down in the list of priorities. Unfortunately, you really can't afford to let this happen. The data doesn't lie - if you let your blogging lapse, so too will your visits, leads and even sales. 

Over 80% of B2B buyers start their purchasing journey online.

They're connecting with their peers and researching their options without referring to you or your competitors. This is when helpful and valuable content is highly regarded by buyers in an online world crammed with so much useless information.