Business-ready B2B Marketing Advice

Improve your B2B Marketing by Defining your KPIs properly

How is your marketing performing? Not many marketers are actually able to answer this truthfully, not because they don’t want to, but because they lack the right data, facts and Key Performance Indicators (KPIs) to measure against. KPIs are vital to any business in order to analyse what is and what isn’t working. But how do you find out what your KPIs should be? In a recent article on the HubSpot blog, Jesse Mawhinney discusses How to Choose the Right KPIs for Your Business.

Topics: b2b marketing marketing KPIs