So you’ve jumped on the Content Marketing bandwagon – you weave your wordy magic, publish a blog post once a week and share it on social media networks. You’re doing everything right, but your efforts aren’t being rewarded. Are you sure your content is actually resonating with your desired audience? Creating content that is relevant is critical, but what many marketers don’t realise is that it comes down to more than having a way with words – it’s a science. If you haven’t got the mechanics right to begin with, it’s very likely that your messaging is off the mark.