Business-ready B2B Marketing Advice

9 Ways to Make the Most of Your Facebook Business Page

Just five or six years ago, Facebook was no more than a platform where people exchanged messages on each other’s walls and posted photos of shared experiences. But in the past couple of years, the rules of the game have changed as Facebook has integrated itself into seemingly every page on the internet. We can use our login details on many websites instead of creating a new account, and Facebook is quickly becoming a secondary search engine.

Topics: HubSpot Tips marketers build awareness social media social media strategy apps branding,

Why the CMO and the CIO need to lead digital transformation together

Many organisations are undergoing digital transformation today, and while this would typically be something the Chief Information Officer (CIO) would take on, marketing’s newfound reliance on data and analytics has put the CMO in the picture. As marketing has become more tech-intensive, CMOs have become increasingly involved in IT buying decisions as they look to invest in marketing automation software, CRM, data and analytics. A ‘grey zone’ now exists between the IT and marketing functions, and there is some confusion – and tension – between the two departments over digital ownership.

Topics: marketers buyer centricity Digital Transformation marketing teams, leadership

How CMOs can get a seat at the boardroom table

Late last year CMO Magazine launched its inaugural CMO50 list, recognising Australia’s 50 most innovative and effective marketing leaders making a clear business impact within their organisations. The 9-strong judging panel consisted of respected figures from different parts of the industry, including ADMA CEO Jodie Sangster, former Qantas CMO Tim McColl-Jones, and BeInbound’s own Chris Fell.

Topics: marketers marketing roi B2B marketer

How to boost your content marketing's success


Being an inbound marketer isn't always as exciting and creative as you'd like it to be. You're always under a lot of pressure to get your marketing and especially your content to perform. With analytical tools being widely available now, your efforts are constantly under a microscope so you NEED to be doing well – you need your content to excel. But what can you do to improve your content? A recent article by Neil Patel offers 7 Surefire Ways to Get More Impact From Your Content Marketing. Have a read of three tips here:  

Topics: Inbound Marketing content marketing marketers content creation