Business-ready B2B Marketing Advice

5 skills to look for in your next B2B marketing hire

The rise of the internet and mobile has led to significant changes in the marketing world. In this new era, the marketing department now requires an evolved set of skills, often rooted in technology, to take advantage of this transformation. We’ve blogged previously about what to look for in a marketing employee, citing the DARC criteria (digital, analytical, reach, content). But while this is a useful guide for determining the qualities of the person you should have in your marketing team, it doesn’t offer much in the way of skills. So, let’s get down to the specifics. Here’s a list of skills that B2B marketers – and marketing departments – need to posses in order to thrive now and in the future.

Topics: b2b marketing b2b marketing skills key b2b marketing skills digital marketing b2b digital marketing B2B marketer

How to convince your boss that Inbound Marketing training is a good investment

You are keen for a change, and have found an Inbound Marketing course that will take you and your team to the next level, and by association improve the business. You are all in and want nothing more than to learn these new inbound skills ASAP and start implementing them in the organisation. But there is just one problem – in fact, one ginormous hurdle – you have to get permission from your boss.

Topics: Inbound Marketing Inbound Marketing Training