Business-ready B2B Marketing Advice

How to growth hack your Inbound Marketing strategy

As Inbound Marketing strategies become more widely adopted, it’s getting harder for businesses to gain a competitive edge. The pressure is on for marketers, who are struggling to live up to business leaders’ demands for more traffic, leads and engagement. So, how can you compete in an overcrowded marketplace? Enter growth hacking – an innovative and low cost way of optimising your inbound strategy. A recent Entrepreneur article lists six ‘growth hacks’ any business can employ, start up or otherwise. Here are the first three:

Topics: lead generation lead conversion marketing strategy

Seduce your prospects with these unusual Calls-to-Action

When you create a call-to-action (CTA) you want your prospects to click. In an ideal world your CTA would be so irresistable that your leads just can't help themeselves but hit that "action" button with force. But how do you create such a CTA, and more importantly, what does a truly seductive CTA look like? In her recent story on the Content Marketing Institute blog, Julie Wingerter has compliled a list of interactive CTAs every B2B marketer should draw some inspiration from. Here are our two favourites:

Topics: Inbound Marketing b2b marketing CTAs you must try Inbound Marketing tips

How to boost your content marketing's success

 

Being an inbound marketer isn't always as exciting and creative as you'd like it to be. You're always under a lot of pressure to get your marketing and especially your content to perform. With analytical tools being widely available now, your efforts are constantly under a microscope so you NEED to be doing well – you need your content to excel. But what can you do to improve your content? A recent article by Neil Patel offers 7 Surefire Ways to Get More Impact From Your Content Marketing. Have a read of three tips here:  

Topics: Inbound Marketing content marketing marketers content creation

5 social media fails to avoid when posting on your business accounts

In Australia there are over 14 million folks on Facebook and nearly 3 million active Aussie users on Twitter, meaning that as a nation we are pretty social media savvy. It is fair to say that the majority of us have mastered the art of social on a personal level – but what about business? Posting as an organisation is vastly different to tweeting and gramming on your own account, but also suspiciously similar. You need to keep that chatty, charismatic charm that you do oh-so-well with your own social, but there are some definite no-go's when it comes to professional posting. To make sure you don't stumble into some serious sh*t with your social we have pulled together the top 5 worst things you can do on your b2b social media accounts. 

Topics: social media

25 grammar mistakes that make your content go from great to gruesome

Content marketing, as the name suggests, relies heavily on content production, and so does Inbound Marketing. So, as an inbound marketer, it is rather important to ensure your spelling and grammar are on point. As the Managing Editor here at BeInbound, I come across a lot of grammar and spelling errors, some more common than others, and while writing and editing comes natural to me, I understand that this isn't the case for everyone. Luckily, HubSpot have compiled a list of 25 grammar mistakes that everyone needs to stop making, so I don't have to write a ranty blog post myself. Go ahead, read, learn and polish your grammar!

Topics: Inbound Marketing blogging Inbound writing

7 Web Design Trends You Can't Avoid

Good website design is pivotal to your success as an inbound marketer and while you might not be a master coder or even at all responsible for your website's design, you still need to be able to judge what good looks like. You need to know what the future of website design holds in order to make the best decisions for your business as well as your clients. In her recent medium.com article, Jowita Ziobro, elaborates on seven unavoidable web design trends you might want to consider for your next facelift.  

Topics: Inbound Marketing website redesign website desgin

Are Inbound Marketing and Digital PR one and the same?

You’re an Inbound Marketer and as such you clearly draw a line between yourself and the press-junket planning, journo-calling ladies that run the PR agency around the corner. But it’s undeniable that with the shift towards digital, the borders between the various sections of marketing such as outbound, inbound, PR and sometimes even sales have become blurred. Think about it, as part of your content strategy, you probably encourage guest blogging and posting for larger publications, you have probably even thought about writing press releases, and events to promote your brands come in handy. So it's only natural to wonder, how much PR do you actually do, and is it a good move? In her recent article for Business to Community, Sarah Greesonbach discusses the difference between digital PR and Inbound Marketing and outlines which one is better for your business.

Topics: Inbound Marketing PR Inbound Marketing strategy

How to survive #mobilegeddon

 

Remember in April when Google released its latest algorithm change and with that a mobile update? Suddenly mobile-friendly sites became Google's BFFs. Since then it has become mighty clear that you need to optimise your site for tablets, smartphones and other portable devices your customers might be searching on, or else Google will penalise you. As a marketer, you know your website design and its functionality are not only key to your marketing but also the key to beating the competition.

Even though it's been a few months since the update has been released, you might still feel a little lost as to what to do with your website. In a recent blog post, HubSpot’s Dan Slagen compiled 16 of the Best Examples of Mobile-Friendly Website Design to get your creative juices flowing.

Topics: mobile marketing mobile technology Google algorithm changes #mobilegeddon

Design Time! Top Tools to Enhance your B2B Marketing Creativity

You’re a marketer, not a designer, so your strengths are strategy, facing clients and staying on top of your campaigns' KPIs. Design and creativity are usually pushed to the bottom of your list of things to do. But you know that good marketing is far more than just following a plan, it’s just as much about pleasing the eye and drawing in your targets with great graphics. Sadly, you just don’t have the time or the right tools to make the most of your content, so you leave it to the design team and hope for the best. Luckily, Kevin Beaudry offers help for time-strapped marketers with his fantastic article, 7 Awesome Design Resources to Add to Your Arsenal.

Topics: b2b marketing content creation creativity

7 Must-have Tools for Mastering your Inbound Marketing's Social

There are so many techniques and approaches in today's Inbound Marketing, it's no wonder marketing managers struggle to stay up-to-date. But if you are using outdated techniques, chances are you are falling behind in your social media efforts.

In order to make your life easier, we have compiled a list of 7 helpful social media tools which, when used in conjunction with a solid Inbound Marketing methodology, can not only boost your social but your ROI.

Topics: social media social media strategy social media marketing